There’s no doubt that Google AdSense has become one of the most popular ways to monetize websites online, thanks to Google’s smart algorithms. Currently, over two million people worldwide use AdSense to earn extra money online. While this number is relatively low considering the number of websites globally, the important point is that you can easily become one of them and earn a significant additional income each month.
Since AdSense attracts millions of advertisers worldwide, there’s always a great opportunity to enter the competition and have your site featured as an advertising platform. This not only means earning more money, but also that you don’t need to search for advertisers yourself. Furthermore, Google AdSense’s algorithms are smart enough to select the right ad types for your website, meaning you don’t even have to worry about choosing the right ads for your site.
All of this makes Google AdSense one of the most important platforms for making money today. Statistics also indicate that more than 80% of companies rely on Google Ads as part of their pay-per-click (PPC) strategies.
In this article, we will provide a comprehensive guide on how to profit from Google AdSense, and we will focus on the basic steps to get started until you reach the desired income.
– What is Google AdSense?
Earning money from Google is considered one of the best ways to generate passive income online through various platforms, most notably Google AdSense. Google AdSense is an online advertising platform that allows individuals to earn money by displaying Google ads on their websites or YouTube channels, and this method is currently one of the most popular ways to make money online.
Publishers link their websites to the advertising network, allowing advertisers to bid on displaying their ads on those sites. Each time a visitor clicks on or views an ad through a link on the site, the website owner receives a portion of the agreed-upon amount from the advertiser, while Google takes a commission from that amount.
– How does Google AdSense work?
If you’ve decided to use AdSense to make money, it’s time to learn how it works. For beginners, you’ll first need to check if you can actually use AdSense on your site. In fact, most self-hosted websites—especially those using WordPress—will have no problem using AdSense. The same applies to blogs and YouTube accounts, as long as they meet the minimum requirements. However, if you’re using a free WordPress site, you won’t be able to use AdSense on it.
There is a diverse range of ad types used by Google AdSense, which is great for bloggers as it gives them plenty of options. For example, as an AdSense user, you can choose which ad types you want to display on your website, including:
1 – Text ads.
Text ads consist of a headline, text, and a link. They are short ads that talk about a specific product, service, or website and contain a link that redirects the user to the advertiser’s page when the ad is clicked.
Text ads are characterized by being simple and easy to read, and they are suitable for sites that focus on text content. The colors of text ads can be customized to suit the site design and make them look attractive and consistent with the rest of the elements on the site.
Text advertising revenue is determined through a cost-per-click (CPC) system, where a sum of money is paid when an ad is clicked, and this sum is distributed between the website owner and Google.
2 – Photo ads.
Image ads on Google AdSense are graphic ads that feature an image or illustration accompanying the ad. These ads vary between still and animated images, and they attract more attention than text ads. They also provide an opportunity to present products and services in a more convincing way.
Image advertisements are characterized by being attractive and eye-catching, and they are suitable for websites that focus on visual content. They contain the advertiser’s logo in addition to the link to the advertising page.
Display advertising revenue is determined by the cost-per-click (CPC) or cost-per-thousand-views (CPM) system, where a sum of money is paid when the ad is clicked or when the ad is viewed a thousand times, and of course Google gets a percentage of this amount.
3 – Rich Media Ads.
Rich media ads are interactive ads that incorporate multimedia content such as audio, video, moving images, animation, and more. Rich media ads are characterized by their interactivity and engaging nature, and are presented dynamically, attracting more attention than text-based and image-based ads.
Rich media ads are characterized by their ability to display and explain products and services more extensively and clearly. The colors and design of rich media ads can also be customized to suit the site design and make them look attractive and harmonious with the rest of the elements on the site.
Rich media advertising revenue is determined by the cost-per-click (CPC) or cost-per-thousand-views (CPM) system, where the website owner earns revenue when the ad is clicked on or when the ad is viewed by visitors a thousand times.
4 – Video ads.
Video ads are one of the options available to advertisers on Google AdSense, allowing them to create targeted video ads for users interested in topics related to their products or services. Video ad formats on Google AdSense typically include short ads lasting a few seconds or longer ads lasting several minutes.
Like image ads, video ad revenue is determined by the cost-per-click (CPC) or cost-per-thousand-views (CPM) system, where the website owner earns money when the ad is clicked or when the ad is viewed by visitors a thousand times.
5 – Animated advertisements.
These are advertisements that contain moving images or animation, and they are distinguished by their ability to attract more attention and interest than static text or graphic advertisements, as animation and moving images can be used to better illustrate the products or services being advertised.
Animated ads can be customized with colors and a design that harmonizes with the overall website design, making them more appealing to users. They can also be scheduled to appear on the homepage or specific pages to increase the chances of reaching the target audience.
Animated ads on Google AdSense are characterized by being displayed on a pay-per-click (CPC) system, where a specific amount is paid when the ad is clicked.
There is also an option available within the Google AdSense platform that allows the use of what is called the “AdSense for Search” feature, which essentially allows you to place a Google search box on your site, and when used by a visitor, it will be filled with AdSense ads specifically for him.
Google AdSense maintains its competitive platform by ensuring that only the highest-paying ads are displayed. These ads are also reviewed to ensure they meet quality standards and are relevant to your target audience. If you don’t like a particular ad, you can block it from your AdSense account to prevent it from appearing to your website visitors.
Once you earn up to $100, you will start receiving monthly deposits or checks directly from Google AdSense, and from here you can say that you have started your way to making huge profits.
– How to make money from Google AdSense for beginners.
When discussing making money from Google using Google AdSense, there are a few things you need to know to get started on the platform. First,
– There are three basic requirements for creating an AdSense account and starting to earn money from Google AdSense, which include:
- You must have a Google account.
- A phone number and address linked to your bank account.
- A website that you can link to the Google AdSense program.
Once you set up your AdSense account, you can start earning money in one of two ways: through views or clicks. The more views or clicks your website’s ad links receive, the more you’ll earn. However, be warned against clicking on AdSense ads on your site to try and make a quick profit, as this will immediately and permanently ban your Google account.
When your AdSense account starts making money, you can monitor your earnings through your account dashboard, which will also give you a complete view of which of your ads are performing best, helping you make your website or YouTube account more profitable.
– How to create your first ad on Google AdSense.
Creating your first ad on Google AdSense is relatively easy, especially if it’s a display ad. There are several ways to add ad units to your website. Depending on your website’s platform, you might need to modify your website’s code to add your ad units. Some platforms, like WordPress, have built-in functionality that supports ads and makes adding ad unit code very simple.
– To create your first Google AdSense ad in detail, you can follow these steps:
- Create and activate a Google AdSense account.
- Go to the Google AdSense website and click on “Start now”.
- Fill out the registration form with the required information, and click on “Submit Request”.
- First, make sure you have read and understood the Google AdSense policies, terms and conditions, then click “Sign in to agree”.
- Wait until your account is approved by Google AdSense.
- Once you register, some checks will be performed on your site to verify that it complies with Google AdSense policies.
- Approval for your account can take anywhere from two days to two weeks.
- Choose the area where you want to display the ad on your website.
- Go to your Google AdSense control panel.
- Click on “Create a new ad”.
- Select “Display Ad”, then specify the area where you want to display the ad on your site.
- Choose the type of ad you want to display.
- After determining the area where you want to display the ad, you will need to choose the type of ad you want.
- Choose from many different types of ads, such as text ads or graphic ads.
- Choose the ad size you want.
- After choosing the type of ad, you will need to choose the size of the ad.
- Choose from the available ad sizes, which correspond to the region you have selected.
- Choose the colors you want for the advertisement.
- Google AdSense offers many different colors to choose from.
- Copy the generated ad code, which contains the HTML code.
- Once the ad has been customized, HTML code will be generated for it.
- Copy the HTML code and keep it to paste into your website.
- Paste the code where you want the ad to appear on your website.
- Open your website and go to the page where you want to display the ad, then paste the code that was copied from Google AdSense into the place where you want to display the ad.
After that, the ad will be displayed on your site, and you will receive money when visitors interact with the ad, such as by clicking on it. Please note that you must comply with Google AdSense policies and ensure that the content you display on your site complies with these policies.
– How much can you earn from Google AdSense?
Google AdSense primarily operates on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) model. Therefore, your earnings will depend on several factors, such as your website’s popularity, traffic volume, ad placement on your site, click-through rate, and more.
In practice, the cost per click (CPC) for most websites ranges from $0.20 to $15 (or the equivalent in your local currency). You can try the AdSense revenue calculator to get a rough estimate for your website.
– How to double your earnings on Google AdSense?
If you’re keen to maximize your earnings from your website using AdSense, there are a few things you can do right away to boost your profits. First, you need to ensure that the content you publish on your website or YouTube channel is genuinely valuable. Your audience can tell immediately if you’re creating content simply to drive traffic to your website so they’ll see an ad. The more authentic and valuable your content is, the more traffic you’ll generate organically, and consequently, your AdSense earnings will start to increase organically as well.
In addition, it’s crucial to keep your website optimized by ensuring it’s responsive across all devices, especially mobile devices. A responsive and mobile-friendly website design is one of the most important factors influencing user experience and attracting visitors. Therefore, you should test your website on various devices and screen sizes, including mobile devices, to ensure it displays correctly and functions correctly on all devices.
It’s also important to test the types and placements of ads you use on Google AdSense to determine which ad combinations work best for your site and audience, and which specific areas of your site are best suited for ad placement. For most websites and blogs, having at least one ad in the visible part of the page is most effective, as it doesn’t force visitors to scroll to see it. Another effective technique is to place ads near the title or logo so they are more visible to your audience.